Whilst going through some old image folders on my computer, I stumbled upon this little piece of nostalgia:
This is the flier design I had made up for the very first party I ever threw back in 2006!
Back in the days before modern day conveniences such as facebook invites ever existed. Back when you had to walk around to shops, bars and clubs doing flier drop offs and handing out promo CD’s. And when word of mouth, car bombing, and physical promo were your primary means of trying to reach your target audience. It was a lot of work and organising, having to physically be at designated places and interacting with lots of different people in varying states of sobriety (Them… not me… lol)
It was a great way to network and meet lots of new faces, in many ways promoting has become so impersonal these days with the invention of social media etc… Back then the preparation was just as important as the actual night itself. You were the face, the voice, and the first point of contact with the brand or image you were promoting. Liking or not liking a promoter was usually a make or break deal for those passing by.
I have fond memories of walking around shopping centers with Fiona seeking out shops that would allow for flier drops. And standing out the front of night clubs and raves handing out fliers for larger parties that we were promoting for at the time (with one or two of our own cheekily tucked away in amongst them all.)
This was a party lineup that I was over the moon about. Playing acid and hardtechno in a trance club with a bunch of my mates was a bit risky at the time, but it actually went really well. I was fortunate enough that the club and night owners allowed us the opportunity to do so, otherwise non of this might have happened (Thank you St.Luke and Mark!)
Scott Alien was, and still is one of my DJ idols, and I was so stoked to have him on board. I remember getting a call from him on the way in to the club saying that he couldn’t make it, as his wife had gone into labor! So by all accounts it was a busy night for everyone!
I remember drawing the image on the flier by hand in an old sketch book that I used to scribble in. I scanned it, and then put it all together with MS paint (or something like that) and had a couple of hundred fliers printed up.
Even though the results may be a little amateurish, I have always been a firm believer in hard work, and being hands on with everything that you do. What started here with this little flier has now turned into this website and everything else that you see before you. So perseverance is also key.
I’m absolutely blown away by looking at this. I should see if I can find all the photos from the party, it would be an absolute trip to see them now!
*sigh* Where has the all time gone?